HYUN KIM

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FORMAL IMPROPRIETY

Project
Branding



Brand Mission
Formal Impropriety is a brand that uncovers the underlying truth of South Korea’s oppressive education system. Through this brand the main objective is to help raise awareness in the Korean society to change the norm the society has on the young generation regarding their education expectations.

BRAND LOGO



BRAND STATEMENT



POSTER SERIES



EDITORIAL



CAMPAIGN MEDIA



BRAND MERCHANDISE